THE
STREETS OF RIO DE JANEIRO
DURING THE WORLD CUP
THE
BIGGEST party in Brazil is not Carnaval, it's the World Cup. Carnaval
is not celebrated by a good part of Brazilians, for whom it simply represents
a time to relax for a three-day stretch during Lent. On
the other hand, the World Cup is the time where all Brazilians unite and
come together as a community to support their team.
The entire country moves to the rhythm of the soccer matches: the business
hours of stores and civil government are shifted so that employees and
citizens can not only watch the matches, but also proudly celebrate an
eventual victory. The streets of Brazilian cities are decked with yellow
and green, the colors of the seleção: cars carry small Brazilian
flags, balconies are decorated with banners, flags, and signs
of all sorts celebrating soccer, the homeland, or even love and peace.
Stores decorate their windows with soccer balls and flags.
But
the streets are the most spectacular thing to watch, from the sidewalk
to the telephone poles, from the roads to the city walls, everything is
decorated by the city's residents. Neighborhoods mobilize to collect funds
and organize the decoration according to the expertise of each person.
Each street affirms its identity and an informal competition between different
streets of the neighborhood ensues.
In some cities, the media promote an official competition with a strict
judging system and a jury composed of soccer and entertainment professionals.
In Rio, a local television station organizes the Rua show de bola contest,
which was won by Jorge Rudge for the fifth consecutive time.
Every piece of street furniture is used to decorate the street:
The
national flag is very common pattern.
Many
paintings on the street represent cartoon heroes, which are invoked to
support the team. A good portion of the decorators are, indeed, children
and adolescents.
The
decorations are sometimes more elaborate. In this case, a samba school
has borrowed this figurine that it will use to decorate its carts for
the inhabitants of the street Perreira Nunes.